1964½ Indy Pace Car Hardtop

Ford Celebrated The Mustang's Selection As The 1964 Indianapolis 500 Pace Car With 200 Special Pace Car HardtopsLookBack:
No other car introduction can equal the Mustang's debut on April 17, 1964. Ford rolled out its new ponycar at Walt Disney's Magic Skyway exhibit during the 1964 World's Fair in New York after teasing the public on all three television networks the night before. An extensive Walter Middy-style advertising campaign in the months to follow pulled consumers into Ford dealer showrooms everywhere. Ford's advertising agency, J. Walter Thompson, created such a successful ad campaign that the Walter Middy theme continued through 1968.


Photo Gallery: 1964½ Indy Pace Car Hardtop - Mustang Monthly Magazine


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