The City of Mesa has what is called 'Friday Night Out' and it is on the 2nd Friday of every month. It is designed to boost business in downtown Mesa. Yesterday was the "Car Show/Cruise Reunion" Friday Night out. This will be an annual event for the Cruise but it might be a semi-annual event depending on if the City of Mesa allows it. I hope this helps. The reason why it works in Mesa for the Cruise is because it actually happened from the 60's all the way through the early 80's. This was the 25th anniversary of it being shutdown (1982).
Steve............