Correction, it's because they wrote a lot of zeros on the checks to Brian France who merely inherited his racing series. Sorry, but just because Brain France sells out on an American institution, I don't blindly follow along with it.
Just like I'd oppose transvestites in the miss America pageant (hey, they technically slapped on the necessary parts right?) still doesn't make them legitimate in my eyes (especially to be represented on that order). Unlike yourself, I don't think American institutions should have a price attached to them. Obviously you do.