1966 Ford Mustang Perched Atop Empire State Building

See how Ford got a 1966 Mustang onto the 86th floor observation deck on the world's tallest, most iconic skyscraper -- the Empire State Building.Before the days of social media marketing to help spread the word, to get mentioned in the headlines was a tad bit harder to pull off without doing something a little bit crazy. In the fall of 1965, Robert Leury, Vice President and General Manager of the Empire State Building, invited William Benton, the Ford Division Merchandising Manager, over for a quick meeting. With the Mustang frenzy taking over the news, Leury had an idea.
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