Ford Welcomes Taurus SHO Owners to Dearborn for 2010 SHO Convention

Web Exclusive!The 19th annual national Taurus SHO convention kicked off a week of Taurus tomfoolery on Monday, July 12 at Dearborn's DoubleTree Hotel, located just minutes north of Ford World Headquarters in Michigan. A good many years have passed since Ford played a significant role in the SHO convention; last year, Blue Oval representatives took a 2010 SHO to convention number 18 in New Hampshire, but by and large the SHO community spent the last 10 years in limbo, feeling as though Ford completely abandoned their sport sedan faithful. So when the company invited the next SHO convention to Dearborn with promises of special events and surprises, many attendees were cautiously optimistic at how a new relationship might be forged with the manufacturer, especially when the vast majority of convention goers weren't necessarily on board with the significantly larger, fourth-generation "EcoSHO." That didn't stop 2010 SHO owners from attending--and enjoying--the event, nor did it dampen Ford's efforts to rebuild ties in support of their new flagship. If anything, it just made the Ford reps try even harder to reach this small, but extremely dedicated, enthusiast group, and to that end, they were decidedly successful.


Photo Gallery: Ford Welcomes Taurus SHO Owners to Dearborn for 2010 SHO Convention - Muscle Mustangs & Fast Fords

Photo Gallery: Ford Welcomes Taurus SHO Owners to Dearborn for 2010 SHO Convention - Muscle Mustangs & Fast Fords


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