"I feel your pain" when it comes to dealing with Bell Ford.

Since I resettled back here in the Phoenix area in 1997 I have bought no less then 9 new Ford cars/trucks. Every time I went to Bell Ford, with a trade-in or just paying for the vehicle outright, they would try to screw with me on the deal. I would leave with a bad taste in my mouth for everyone I dealt with there.
I would then go to either Sanderson or Sunset Ford and be treated like someone that knew something about the vehicle I wanted to purchase and the value of the trade-in I was offering up.

I would, and have recommended those two dealerships and NOT Bell Ford to others based on my car buying experiences.

Good Luck Jeff...