1966 Ford Mustang Perched Atop Empire State Building

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1966 Ford Mustang Perched Atop Empire State Building
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See how Ford got a 1966 Mustang onto the 86th floor observation deck on the world's tallest, most iconic skyscraper -- the Empire State Building. (http://www.mustangmonthly.com/thehistoryof/1309_1966_ford_mustang_perched_atop_empire_state_b uilding/)Before the days of social media marketing to help spread the word, to get mentioned in the headlines was a tad bit harder to pull off without doing something a little bit crazy. In the fall of 1965, Robert Leury, Vice President and General Manager of the Empire State Building, invited William Benton, the Ford Division Merchandising Manager, over for a quick meeting. With the Mustang frenzy taking over the news, Leury had an idea.
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Photo Gallery: 1966 Ford Mustang Perched Atop Empire State Building (http://www.mustangmonthly.com/thehistoryof/1309_1966_ford_mustang_perched_atop_empire_state_b uilding/)


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